Parent company Sears Holding for both retail chains Sears and Kmart was reported to have announced over the weekend that it would be removing 31 items that are Trump-brands from its online site.
The report says the company pulled the Trump products as part of a new plan to focus on items that are most profitable, said a spokesperson for Sears.
The Sears spokesperson said the items in the Trump Home line were removed from the website although they were still available through other third-party vendors. Neither store has the items at their brick and mortar locations, said the spokesperson.
This moves makes the retailer the most recent to drop products that have the Trump name. Earlier in February, Nordstrom said brand performance and not politics was the reason the retailer decided to stop selling Ivanka Trump’s label of clothing and accessories.
Following the announcement by Nordstrom, President Donald Trump took to Twitter to criticize the department store. Nordstrom stock shot up by 7% the two days following Trump’s tweet.
Other retailers have sought to put distance between themselves and the Trump brand.
High-end retailer Neiman Marcus took the brand from its landing page of its website but did not say if it was intending to keep the Trump products in its stores or would resume selling them online in the future.
TJX Companies, the owner of Marshalls and TJ Maxx said as well that it recently had told its workers not to highlight the brand of the first daughter in its stores.
Another retailer Belk announced last week it was planning to pull Ivanka Trump’s line of products from its online store, but was going to continue offering that line in its stores.
Ivanka Trump’s line of clothing and accessories has been hit hard the past few months. Sales online of her brand fell 26% during January in comparison to the same period one year ago, according to an online retail analysis company.
The figures used in that analysis of sales of the Trump line included five stores online Nordstrom, Zappos, Amazon, Bloomingdale’s and Macy’s.
Online sales for the Trump brand surged during the latter part of 2015 and the numbers from last month appear to be a return to normal said a marketing analyst for retail.
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