ABC News, FactCheck.org, Snopes, Politifact and the AP are going to help social media giants Facebook to make good on four out of six promises made by Mark Zuckerberg about fighting against the increase in fake news without being an arbiter of truth.
Facebook will make posts of fake news less visible, will append warnings received from fact checkers to the fake news articles on the feed, make it easier to report hoaxes and disrupt financial incentives of spammer of fake news.
Facebook will refer going forward to services of fact checking that adhere to the code of principles for fact checkers by Poynter’s International Fact-Checking Network.
If a story is confirmed to be fake, they will be notifying Facebook via a special website for reporting the fake news that was built exclusively for them. It can include links to the post that debunk the article.
The social media giant will then post those links lower down its News Feed.
Facebook will also be attaching a label of warning that says, “Disputed by (one or more names of the fact checkers)” then a link to the post on its News Feed as well as the status composer if a dubious link is about to be shared, plus prohibit stories that are disputed from being converted into an ad.
Facebook will now only send the potential fake stories that are most popular in order to avoid inundating fact-checkers. If publishers do not agree with the labels, they will have to speak to the third parties.
The fact checkers are not being paid by Facebook for the service, but might get a branding or traffic boost from debunk post links.
Facebook said the work of fact checking at no cost was received well by the third parties as it aligns with the mission of each.
Some worry about risk of being too aggressive with labeling some stories as being fake, but Facebook believes it will put all those who post under a healthy amount of scrutiny.
Beyond the warnings, Facebook will make it easier for its users to report what they consider fake news with the drop down top right menu on the News Feed.
Spammy pages on Facebook that attempt to be legitimate publishers will have stores they publish shown much less due to this new crackdown on fake news and outside fact checkers.
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